As a startup founder, you understand the importance of brand strategy in shaping the trajectory of your business. However, translating this abstract concept into actionable steps can be quite a challenge. But fear not, because there's a practical approach that can make brand strategy more tangible and actionable for startups like yours.

A positioning statement serves as a guiding compass for your startup's brand strategy. It distills extensive research, customer insights, and market understanding into a concise and powerful sentence. This statement becomes the cornerstone upon which you build your brand's design, messaging, and overall identity.

By crafting a well-defined positioning statement, you'll have a clear roadmap that directs your startup's every move and ensures consistent communication of your unique value to your target audience.

Answering these 3 questions you can easily craft your brand positioning message.

1. Who is your brand target audience?

The first step in creating a brand positioning statement is to clearly identify and understand your target audience. Who are the people you want to reach with your product or service? What are their needs, preferences, and pain points? By gaining a deep understanding of your target audience, you can tailor your brand positioning to resonate with them.

2. What value is your brand providing?

Identify your unique value proposition, which is the specific benefit or advantage your product or service offers to your target audience. It could be a unique feature, superior quality, convenience, affordability, or any other aspect that gives you a competitive edge.

3. How will you make it possible?

How will the customer access it, consume it. Does it answer the need in the audience description? How will you reach out to your target audience and fill their need for this product.

Steal this template

"For [your target audience], [your brand] is [the value you provide] by [how you make it possible]"

Example:

For [E-com owners], [growithgabriel] [grows your business] through [creating effective marketing strategies].

Apple:

"Apple designs and creates innovative consumer electronics, computer software, and online services for discerning customers. Unlike other technology companies, we prioritize seamless integration of hardware, software, and services to provide a unique user experience that empowers individuals to unleash their creativity and productivity."

Nike:

"Nike is a global leader in athletic footwear, apparel, equipment, and accessories. Unlike other sports brands, we inspire athletes of all levels to push their limits and achieve greatness through our cutting-edge products, relentless innovation, and a commitment to helping people realize their full potential."

Refine and test:

After creating your brand positioning statement, gather feedback from your team and other stakeholders. Ensure that it accurately reflects your startup's unique selling proposition and resonates with your target audience. Refine it as necessary based on the feedback received.